This document informs Users about the technologies that help this Website to achieve the purposes described below. These technologies allow the Controller to access and store information (for example through the use of Cookies) or to use resources (for example by running a script) on the User’s device while the latter interacts with the Website.

For simplicity, in this document all such technologies are referred to as “Tracking Tools” (“Trackers”), unless there is a need to differentiate.
For example, although Cookies can be used both on web browsers and mobile browsers, it would not be correct to refer to Cookies in the context of mobile applications, as these are browser-based tracking tools. For this reason, in this document the term Cookie is used only where it is specifically intended to refer to that particular type of Tracker.

Some of the purposes for which Trackers are used may require the User’s consent. Where consent is given, it may be freely withdrawn at any time by following the instructions provided in this document.

This Website uses Trackers managed directly by the Controller (so-called “first-party” Trackers) and Trackers that enable services provided by third parties (so-called “third-party” Trackers). Unless otherwise specified in this document, third-party providers may access the Trackers they manage.
The validity and expiration periods of Cookies and other similar Trackers may vary depending on the duration set by the Controller or the relevant provider. Some of them expire at the end of the User’s browsing session.
In addition to what is specified in the descriptions of each of the categories listed below, Users may find more precise and up-to-date information regarding duration and other relevant details—such as the presence of additional Trackers—by consulting the privacy policies of the respective third-party providers linked herein or by contacting the Controller directly.

Activities strictly necessary for the operation of this Website and the provision of the Service

This Website uses so-called “technical” Cookies and other similar Trackers to carry out activities that are strictly necessary for the operation of the Website or the provision of the Service.

Other activities involving the use of Trackers

Experience enhancement

This Website uses Trackers to provide a personalized user experience, improve the quality of preference management options, and enable interaction with external networks and platforms.

Display of content from external platforms

This type of service allows content hosted on external platforms to be displayed directly on the pages of this Website and enables interaction with them.
These services may still collect web traffic data related to the pages where the service is installed, even when Users do not actively use it.

Google Maps widget

Google Maps is a map visualization service provided by Google LLC or by Google Ireland Limited, depending on the location from which this Website is accessed, which allows this Website to integrate such content into its pages.

Personal Data processed: Cookies and Usage Data.
Place of processing: Ireland – Privacy Policy.

Measurement

This Website uses Trackers to measure traffic and analyze User behavior with the aim of improving the Service.

Anonymized statistics services

The services in this section allow the Controller, through the use of third-party Trackers, to collect and manage statistical data in anonymized form.

Google Analytics with anonymized IP

Google Analytics is a web analysis service provided by Google LLC or by Google Ireland Limited, depending on the location from which this Website is accessed (“Google”).
Google uses the Data collected to track and examine the use of this Website, to compile reports on its activities, and to share them with other Google services.
Google may use the Data collected to contextualize and personalize advertisements within its own advertising network.

This integration of Google Analytics anonymizes the User’s IP address. Anonymization occurs by shortening IP addresses of Users within Member States of the European Union or other States party to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address sent to a Google server and shortened within the United States.

Personal Data processed: Cookies and Usage Data.
Place of processing: Ireland – Privacy Policy – Opt-out.

Interaction with social networks and external platforms

This type of service allows interaction with social networks or other external platforms directly from the pages of this Website.
The interactions and information obtained through this Website are in any case subject to the User’s privacy settings for each social network.
These services may still collect traffic data relating to the pages where they are installed, even when Users do not actively use them.
Users are advised to log out of the respective services to ensure that the data processed on this Website is not linked to their User profile.

How to manage preferences and provide or withdraw consent

There are various ways to manage preferences related to Trackers and to provide or withdraw consent, where required:

Users can manage preferences related to Trackers directly from their device settings, for example by preventing the use or storage of Trackers.

Additionally, when the use of Trackers is based on consent, Users may provide or withdraw such consent by setting their preferences within the cookie notice or by updating them through the relevant consent management widget: [cookie_settings].

It is also possible, through browser or device features, to delete Trackers previously stored, including those used to remember the User’s initial consent.

Other Trackers stored in the browser’s local memory may be removed by deleting the browsing history.

With regard to third-party Trackers, Users can manage their preferences and withdraw consent through the relevant opt-out link (where available), by using the tools provided in the third party’s privacy policy, or by contacting the third party directly.

Locating Tracker settings

Users can, for example, find information on how to manage Cookies in the most commonly used browsers at the following addresses:

• Google Chrome

• Mozilla Firefox

• Apple Safari

• Microsoft Internet Explorer

• Microsoft Edge

• Brave

• Opera

Users may also manage certain categories of Trackers used in mobile applications by disabling them through their device settings, such as advertising settings or general tracking settings (access the device settings and look for the relevant option).

How to opt out of interest-based advertising

Without prejudice to the above, Users may follow the instructions provided by YourOnlineChoices (EU), the Network Advertising Initiative (USA), the Digital Advertising Alliance (USA), DAAC (Canada), DDAI (Japan), or similar services. These initiatives allow Users to select their tracking preferences for most advertising tools.
The Controller therefore recommends using these resources in addition to the information provided in this document.

The Digital Advertising Alliance also provides an application called AppChoices, which helps Users control interest-based advertising in mobile applications.

Data Controller

EXA MP SRL, Via Cappuccini 2 – 20122 Milan
Controller’s contact email: info@exa-mp.com

Since the use of third-party Trackers through this Website cannot be fully controlled by the Controller, any specific references to third-party Trackers should be considered indicative. To obtain complete information, Users are invited to consult the privacy policies of the respective third-party services listed in this document.

Given the objective complexity of tracking technologies, Users are encouraged to contact the Controller should they wish to receive further information regarding the use of such technologies by this Website.